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CHILLI
360° marketing for a Barcelona restaurant
Overview
CHILLI has been an Indian restaurant in Barcelona’s Eixample since 2015, with openings planned in Madrid and Valladolid for 2027. I run its marketing end to end: the website and bookings, seasonal paid campaigns, and the tracking that ties them together.
The brief
Two friends who met in a five-star hotel kitchen in India built a much-loved restaurant in Barcelona. The food was ready for new cities; the website, ads and measurement, spread across too many tools, were not.
What I did
- Website: a brand hub and a Barcelona site with bookings, menus and tasting menus, in five languages, so every campaign lands on a page built to convert.
- Paid social: seasonal campaigns from brief to launch, such as Diwali, with feed cards, stories and a reel in English and Spanish, plus separate dish-led and spice-led ad concepts.
- Measurement: GA4, Google Ads and the Meta Pixel, all gated by a consent banner (Consent Mode v2, Basic mode), with full legal pages.
- Hosting, CDN and DNS set up so the site stays fast and online when campaigns run.
Why it matters
One system instead of scattered tools: the site, bookings, ads and tracking work together, and the same setup carries to two new cities.
On the phone
Campaign creative
