Dot map of 430 Spanish municipalities, coloured by local businesses mapped in OpenStreetMap per 1,000 residents, across 19 categories. Median 4.3. Highest: Benidorm (21), Puerto de la Cruz (20.1), Vilanova i la Geltrú (19).
Digvijay SinghAI & Growth Strategy · Madrid
I turn ambiguous problems into products that ship: the business case, the model, the build and the rollout.
Nine years across McKinsey, venture building and high-growth tech.
Track recordMcKinsey·Antler·Fever·Revolut·IE Business School
Digvijay Singh, AI &Growth Strategy
years in strategy and growth
markets in 20 months
portfolio revenue growth
analysis run time, automated
(01) Selected work
Things I built end to end.
- 01 Spain Open Data An open-source MCP server that answers business questions about Spain from public data.
- 02 Slotback A voice agent that returns freed hospital appointment slots to the waiting list, in the hospital’s order, with proof.
- 03 voiceops An open-source kit for deploying voice agents safely: safety defaults, a release gate, a signed audit ledger and real-call review.
- 04 Contract continuity on n8n Workflow automation for hospital procurement: an expiry radar with one weekly decision form, deserted-lot triage, and the operating model behind them.
- 05 Licita An AI copilot for public-hospital procurement
- 06 Location Intelligence Choosing restaurant sites with numbers, not gut feel
- 07 CHILLI 360° marketing for a Barcelona restaurant
(02) About

A strategist who ships.
I started as a software engineer, learned structured problem-solving at McKinsey, built a company from zero at Antler and scaled a live-entertainment format across three continents at Fever. Most recently I led a 0→1 vertical at Revolut.
Alongside, I build AI products end to end, from the first customer interview to evals, deployment and handover. Strategy tells you what to build. Building tells you whether the strategy was right.
What I do
- 01
Growth Strategy
Market entry, pricing and the business case leadership signs off on.
- 02
AI & LLM Products
From prompt to production: data, evals, guardrails, cost and rollout.
- 03
Forward Deployment
Embedded with the customer until the system works on their data, in their workflow.
- 04
Web Design
Fast, bilingual, motion-rich sites that turn visitors into bookings.
- 05
360° Marketing for SMEs
Brand, website, paid social and bookings, run as one system.
(03) How I work
From first interview to handover.
- 01 / 05
Discover
Sit with the people who own the problem. Interview, observe, and challenge the premise before building anything.
- 02 / 05
Model
Turn it into numbers: the business case, the data, and the one metric that will say it worked.
- 03 / 05
Build
Ship the smallest thing that proves value, measured with evals, not vibes.
- 04 / 05
Deploy
Into the real workflow, on the customer’s data, with security and cost under control.
- 05 / 05
Hand over
Runbooks, training and clear ownership, so it keeps working after I leave.
(04) Experience
Where I learned it.
-
Revolut
0→1 vertical · Strategy & OperationsMadrid · Jul–Oct 2026
Led a new vertical from a blank mandate: business case, five-year plan, multi-market expansion and the full product roadmap.
-
Fever
Growth Strategy Senior AssociateMadrid
Scaled a touring live-entertainment format from 4 to 12 markets across Europe, APAC and North America in 20 months. Attendance tripled and portfolio revenue grew 58%, with marketing held under 15% of revenue. Built the Python pricing and demand-forecasting engine behind it.
-
Antler
Founder in ResidenceAmsterdam
Co-founded a platform to measure and cut Scope 3 digital carbon emissions, designed against EU CSRD reporting. Took it from customer discovery to MVP.
-
Loyal Ecosystem
Management ConsultantLisbon
Go-to-market for a pharmaceutical launch in Portugal and Spain, lifting early engagement 15%. Geospatial market-entry strategy for a micromobility client.
-
IE Business School
International MBA + MSc Big Data & Business AnalyticsMadrid
IE Scholarship for Technology and Innovation. President of the Astropreneurship & Space Industry Club.
-
McKinsey & Company
AnalystNew Delhi
Automated global vendor benchmarking and cut run time by 80%. Built executive dashboards and live reporting pipelines for clients across Europe and the Middle East.
-
Staffordshire University
BEng (Hons) Software EngineeringUnited Kingdom
(05) Writing
Notes from the work.
- 01 Evals before vibes How to know an LLM feature works before anyone relies on it: labelled cases, honest intervals, and no numbers the model is allowed to invent.
- 02 Forward deployment for a 20-person business The way AI companies embed with enterprise customers works even better for a small business, cut down to one workflow and one owner.
- 03 The business case is the first prototype When the mandate is vague, build the business case first, because it is the cheapest thing you will ever get wrong.
(06) Off the clock
Off the clock.
A national-level swimmer who is still happiest in the water, on a trail or on a badminton court, and then somewhere new with a good beer.
Grab one and throw it.Tap one. Tilt your phone.
- National-level swimmer
- Hiking
- Badminton
- Travelling
- Good beer
(07) Contact
Let’s buildsomethingthat ships.
Open to conversations about AI, strategy and taking good ideas into production.
Say hello on LinkedIn